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The types of ad exchanges range by the exclusivity in the Market and the kinds of offers that publishers could make with advertisers:提供了较安全的投放环境:广告网络在采购媒体资源时往往选择比较高质量的网站资源,从而比较能保证投放环境的安全性,这个对品牌广告主来说至关重要。Rubicon